BRAND MOVIE

The Northwind - origin

CHIEF OF PRODUCTIONMark Jacobsen•
DIRECTOR OF PHOTOGRAPHYElena Voss•
LEAD EDITORKenji Osei•
MOTION DESIGNERSofia Almeida•
CHIEF OF PRODUCTIONMark Jacobsen•
DIRECTOR OF PHOTOGRAPHYElena Voss•
LEAD EDITORKenji Osei•
MOTION DESIGNERSofia Almeida•

CATEGORY

BRAND MOVIE

client

Northwind

deliverable

Master & Cutdowns

LOCATION

NZ

The brief

What Northwind came to us with.

Northwind needed a brand film that could carry their entire 2026 relaunch — something that worked as a hero piece on the homepage, but could also cut down into six-second social bumpers without losing its identity. The challenge wasn't just capturing product; it was capturing the feeling of being outdoors with people you trust, without it tipping into stock-footage cliché.

the approach

How we translated that into a creative direction.

We built the concept around a single unbroken sensation — looking up. Every setup was shot from a low, upward angle, keeping the sky as a constant backdrop and putting the cast's expressions front and center. It's a simple visual rule, but it gave the edit a consistent rhythm and made the film instantly recognizable in a three-second scroll.

production

The actual shoot.

Shot over two days on location, with a three-person crew running lightweight cinema rigs to stay mobile between setups. Natural light only — no artificial fill — which meant chasing the right hour of daylight for each scene rather than forcing it. Wardrobe and cast were kept deliberately unstyled, closer to documentary casting than a traditional commercial shoot.

post production

The edit and finish.

The edit prioritized pacing over plot — no dialogue, no voiceover, just rhythm cut to a custom score. Color grading pulled warmth into the skin tones while keeping the sky slightly desaturated, so the two elements never compete. Delivered as a 90-second hero cut, a 30-second broadcast edit, and four vertical cutdowns for paid social.

Three individuals dressed in warm, rugged clothing hike through a vast, windswept field under a dramatic, cloudy sky, suggesting an adventurous outdoor exploration in a remote, scenic landscape.
A person in a green coat and scarf gazes thoughtfully across a windswept field under a dramatic, overcast sky.
Two individuals wearing dark jackets stand in a grassy, open field under a dramatic, cloudy sky, looking in opposite directions.
A film crew captures a scene in a moody, overcast landscape, with a camera operator, sound engineer holding a boom mic, and two actors standing in a field of tall grass surrounded by rolling hills.
A group of people dressed in dark outdoor clothing sit in folding chairs under a black canopy tent in a grassy, windswept field, engaged in conversation, with camera and filming equipment visible inside the tent.
A group of six people wearing outdoor gear pose with mugs of hot drinks in front of a dark canopy tent on a grassy field under an overcast sky, capturing a cheerful moment on a camping trip.
Three individuals dressed in warm, rugged clothing hike through a vast, windswept field under a dramatic, cloudy sky, suggesting an adventurous outdoor exploration in a remote, scenic landscape.
A person in a green coat and scarf gazes thoughtfully across a windswept field under a dramatic, overcast sky.
Two individuals wearing dark jackets stand in a grassy, open field under a dramatic, cloudy sky, looking in opposite directions.
A film crew captures a scene in a moody, overcast landscape, with a camera operator, sound engineer holding a boom mic, and two actors standing in a field of tall grass surrounded by rolling hills.
A group of people dressed in dark outdoor clothing sit in folding chairs under a black canopy tent in a grassy, windswept field, engaged in conversation, with camera and filming equipment visible inside the tent.
A group of six people wearing outdoor gear pose with mugs of hot drinks in front of a dark canopy tent on a grassy field under an overcast sky, capturing a cheerful moment on a camping trip.

REC: NEXT PROJECT

BRAND MOVIE

Halcyon — Look Up

A spring campaign film built to sell the brand's feeling over its product, replacing typical apparel-ad polish with real, unscripted chemistry.

Three people with smiling faces stand close together, looking directly at the camera from a low angle against a clear blue sky, conveying a sense of joy and friendship.

BRAND MOVIE

Halcyon — Look Up

A spring campaign film built to sell the brand's feeling over its product, replacing typical apparel-ad polish with real, unscripted chemistry.

Three people with smiling faces stand close together, looking directly at the camera from a low angle against a clear blue sky, conveying a sense of joy and friendship.

BRAND MOVIE

Halcyon — Look Up

A spring campaign film built to sell the brand's feeling over its product, replacing typical apparel-ad polish with real, unscripted chemistry.

Three people with smiling faces stand close together, looking directly at the camera from a low angle against a clear blue sky, conveying a sense of joy and friendship.

REC: CONTACT

the way to

contact us

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